Pro:Direct - Football Boots
Creative direction & photography2022
The problem
Boot launches all looked the same.
The fix
One idea across brands: players push the new boot straight at the lens, on digital and 35mm, brought to life as animated posts. It was ahead of its time and gained a lot of traction across the social roll-out.
Nike Mercurial Berlin
Jamal Musiala, Alphonso Davies and Leroy Sané in an empty Olympiastadion, with the yellow Mercurial held out to the lens, on digital and 35mm and animated posts for each player and the group.
PUMA England
Raphaël Varane, Harry Maguire and Alex Iwobi under a grey English summer sky with the lime PUMA boots, the stills animated with hand-drawn sparkles, plus 35mm film from the day.