Anne-Marie - Creative Lead
Creative direction, photography & film2018 - 2023
How it started
In 2018 I joined Anne-Marie on the road as her tour photographer, supporting Ed Sheeran's Divide stadium tour. No brief, no title, just a camera and complete access.
What it became
Over six years that grew into creative lead across her tours, music videos, portraits and album campaigns, alongside Atlantic Records. I learnt the industry with her and along the way shaped the visual language of a defining era of her career.
- 6 years
- from tour photographer to creative lead
- 3 albums
- Speak Your Mind, Therapy and Unhealthy, all UK top three
- 160M+
- views on the 2002 acoustic film with Ed Sheeran
- Wembley
- her biggest UK headline show, on the Dysfunctional tour
2023 Unhealthy
Her third album, Unhealthy: the album visual and artwork, the Sad Bitch campaign, studio sessions with Shania Twain, Expectations with MINNIE and a winter tour.
Left: the Unhealthy full album visual, which I directed, with outtakes from the album artwork shoot either side.
Right: Sad Bitch, behind the scenes (press play) and the press imagery.
Right: Expectations, her single with MINNIE of (G)I-DLE.
Above: in the studio with Shania Twain for the title track.
Left: the 2023 winter tour, London.
Left: Capital's Summertime Ball, the billboard with my portrait and a Polaroid from the day.
2021-22 Dysfunctional
All about the tour: I designed the posters for her Dysfunctional tour and was on the road with her, while the studio sessions in between built towards the Unhealthy album.
Above: on the Therapy set, 2021 and at Lafayette, London, 2022. Right: the plaits portrait, shot on tour, which became a key press photo and a plaque of my tour poster from OVO Arena Wembley.
Above: 1 billion plays on Apple Music, announced with my portrait.
Above and left: the Dysfunctional tour, 2022, Glasgow and backstage on 35mm.
Top: my Dysfunctional tour posters, USA 2021 and Europe 2022. Above: the Skinny Dip campaign, 2021 and the Therapy press portrait.
2020 Lockdown
When everything stopped, we kept making: a one-woman-band film for YouTube Originals, a press shoot over FaceTime, a studio film for Bose and a documentary that filmed us at work.
Left: How To Be Anne-Marie, YouTube Originals. It plays from my section, at 12:56.
Above: Problems with YouTube Originals, a one-woman-band performance.
Above: on the Problems set.
Right: Bose x Anne-Marie, a Studio Visit film for Bose.
Above: sparklers after dark for the YouTube Sessions and fireworks, top right.
Far left: a press shoot over FaceTime in lockdown. Left: that portrait became her Spotify artist image, with 21.9 million monthly listeners.
Above: the 2020 calendar shoot.
2019 Further afield
The world got bigger: a tour across Asia, from Fuji Rock to Beijing, magazine covers and the visualiser for her single with Lauv.
Below: fuck, i'm lonely with Lauv, the official visualiser. Its still became the single's cover art.
On 35mm: the China tour billboard (above) and a claw machine in Taipei (top).
Korea: after her show was cancelled she played a free gig for fans (above) and fans met her at the airport (below).
Top: Fuji Rock, Japan and on stage in Beijing. Above: lunch between shows. Far left, above the billboard: Taipei at night.
Left: Cosmopolitan Indonesia, August 2019. Above it, Cosmopolitan Netherlands and the Japan tour poster, Tokyo Liquidroom, 2019, with my portrait.
2018 On the road
Where it started. Anne-Marie was supporting Ed Sheeran on his Divide stadium tour and I was there with a camera.
Above: 2002 with Ed Sheeran, the official acoustic video, filmed backstage. Over 160 million views on YouTube.
Above: supporting Ed Sheeran on the Divide tour, in stadiums across Europe. I joined in Galway and stayed until Warsaw.
Above: Vevo LIFT at Printworks, London, the live session. Top right, the LIFT artwork.
Above: My Style for Rolling Stone and her first press portraits above that.
Backstage: an access-all-areas pass (above) and the band on 35mm (top right, under the video). Top left, pre-show bubblegum at Rock Werchter.
Left: the dressing-room mirror, before a show.
Zurich, on the Divide tour.
Left: my portrait on Good Morning America, ABC.